Accelerating Time-to-Insight in Advertising with Looker

Case Study Overview:

About Client:

The client is a leading video marketing company that delivers outcome-based video solutions for brands. It specializes in leveraging large-scale video advertisement data to enhance campaign performance through precision targeting, optimization, and personalization.

With massive volumes of advertising data generated daily-including metrics like ad impressions, video views, click-through rates, and campaign spend-client required a robust business intelligence solution to transform raw data into actionable insights.

Overview:

DEFTeam was engaged as a trusted Looker consultant to manage and enhance client’s Looker BI environment. Our goal was to enable business stakeholders, analysts, and marketing teams to gain deeper insights into advertising performance metrics using customized dashboards and data visualizations to overcome the challenges such as:

• Disparate data sources and inconsistent metric definitions,
• Data latency and quality issues impacting timeliness,
• Complex access controls and governance requirements,
• Stakeholder alignment across marketing, analytics, and IT,
• Balancing self-serve needs with governed, trusted data.